Why I write the landing page before the product
One page of honest writing is the cheapest prototype. If I can't describe the product convincingly, I'm not ready to build it.
By Nzubechukwu Cyprian · Pharmacy student at UNN, full-stack developer
Before I write code for a new product, I write its landing page. Not the final version — a draft, in plain language, aimed at a specific person. It's the cheapest prototype I know, and it has killed more bad ideas than any technical spike ever could.
What the page forces
A named audience. "For everyone" means for no one. The draft begins with a person: what they do, what hurts, what they tried.
A stated promise. What changes for the user after they use this? If the sentence is vague, the product is vague. The page is where vagueness becomes visible — on paper, where it's free.
An honest price. Writing "₦X per month" next to the promise exposes value arithmetic instantly. If my own draft feels overpriced to me, imagine the stranger.
The two outcomes
If the page convinces me, I have copy ready and a spec sharper than any document. If it doesn't convince me — and several drafts haven't — I just saved weeks of building the wrong thing well.
Words before work. It feels backwards until the first time a landing page draft talks you out of a bad build. Then it feels like insurance.
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